Wellness Growth Lab
Add a GLP-1 and Peptide Revenue Line to the Fitness or Wellness Business You Already Own
Your clients are already asking. You don't need to become a medical practice to capture it.
Three Decisions That Determine Whether This Makes You Money
Most gym, studio, and practice owners pick a partner and set pricing before they understand the economics — and end up with a service that looks good on paper but loses money. WGL gives you the framework to get the model, the partner, and the numbers right before you launch.
Choosing a telemedicine or pharmacy partner before you understand the revenue split — then finding out later how thin your margin actually is.
Pricing your offer without a clear unit economics model, so you don't actually know what has to be true for it to be profitable.
Marketing GLP-1s and peptides without knowing where the guardrails are — risking your ad accounts, your spend, and your credibility.
Who Wellness Growth Lab Is For
For established fitness and wellness business owners ready to add a proven revenue line — not started, not sourcing peptides, not chasing affiliate income.
INDEPENDENT GYM OWNERS
BOUTIQUE STUDIO OWNERS
PERSONAL TRAINING BUSINESSES
NUTRITION & WELLNESS PRACTICES
STRENGTH & PERFORMANCE FACILITIES
MULTI-LOCATION OPERATORS
THE PROGRAM
The WGL Longevity Launch Program
A step-by-step framework for building a profitable GLP-1 and peptide offer.
Get the operating model right — partners, pricing, margins, marketing — before you launch, not after.
UNDERSTAND
503A vs. 503B, who does what (telehealth, pharmacy, prescriber), payment processing and LegitScript, marketing guardrails, and whether your tech stack can even send this — before you commit to anything.
DESIGN
Choose from three participation models — Affiliate, White Label, or Integrated Program — based on how much control and responsibility you actually want.
PARTNER
Evaluate telemedicine, pharmacy, technology, and other partners using clear criteria so you understand exactly what you're signing up for.
BUILD
Create the offer, pricing, unit economics, technology stack, payment flow, customer journey, and operating foundation.
LAUNCH
Build your messaging, marketing plan, and first 30 days of execution for bringing the offer to market.
DECISION LAB
Weekly live support with Katya as you move through each step, so you're not building this alone.
THE OPPORTUNITY IS ALREADY THERE
Build the Model That Actually Pays Off
Pricing, partners, unit economics, infrastructure — get it right and this is one of the fastest-growing revenue lines in fitness and wellness. Get it wrong and it's an expensive lesson. The Longevity Launch Program gives you a clear, step-by-step framework to add a profitable GLP-1 and peptide offer to the business you already run, backed by weekly live support as you make each decision.
NOT READY TO JOIN YET?
Start with the free guide.
Grab The 5-Step System for Adding GLP-1, Peptide + Longevity Revenue to Your Existing Fitness Business, the same 5 steps this program is built around.
MEET THE FOUNDER & CEO
Hey, I'm Katya!
I've spent 20+ years building brands, growth strategies, and partnerships across consumer, tech, and healthcare — including leading marketing and growth for Nike, Sephora, Airbnb, and YouTube.
I founded MedBio Institute and have operated across the wellness ecosystem ever since, working directly with:
Providers, pharmacies, and telemedicine companies
Technology platforms and industry partners
The real infrastructure behind GLP-1 and peptide businesses
